JO'S CHA, founded in 2019 under the Tanchao Catering Group, is a modern healthy tea brand specializing in fruit- and vegetable-infused beverages. The brand's core concept, “fruits and vegetables in tea,” blends fresh produce with premium tea bases, creating refreshing, low-calorie, and distinctive drinks for a healthier and more enjoyable experience.

Jo's Cha redefines the conventional image of high-sugar milk tea, pioneering the fruit & vegetable tea category. Vegetables like bitter gourd, cucumber, celery, and kale are paired with fruits such as lemon, passion fruit, and pineapple, delivering drinks that are nutritious, flavorful, and easy to enjoy.

Guided by the philosophy “Drink with ease, confidence, and fun,” Jo's Cha emphasizes natural, healthy, and youthful experiences—from ingredient selection and product development to in-store presentation. With fresh visuals, visible ingredients, and lively store atmospheres, the brand creates a mini urban fruit & vegetable farm experience for every customer.

More than just a drink, Jo's Cha represents a lifestyle of light, healthy living and positive energy, accompanying young people in busy urban life with a natural boost in every cup.